FashionUnited Top 100 index - Business Intelligence

FashionUnited Top 100 index - Business Intelligence
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Sep. 25, 2017, 3:10 PM

333,145

pradaPrada had a rough year.Cathal McNaughton/Reuters

It's been a strange year for high fashion. First, people freaked out when Balenciaga sold a ,145 replica of an IKEA tote that costs less than . Then, Prada charged shoppers 5 for a branded paper clip. And those calamities only scratch the surface.

Nonetheless, the global brand consultancy Interbrand found that luxury labels still have a place in the hearts and closets of global shoppers. This year, eight luxury fashion brands earned a spot in its list of the top 100 global brands, which we first saw on Business of Fashion.

This figure, however, isn't exactly promising for the fashion world, as most of the brands included in this year's list fell in rank. Ralph Lauren declined so heavily that it fell off the list entirely.

Keep scrolling to see the eight high fashion labels that made the list of the top 100 global brands, ranked from worst to best.

1/

Dior landed the 95 spot on the list. Last year, it ranked 89.

Dior. Mal Langsdon/Reuters

Dior seems to have fallen out of touch with millennials and landed at the bottom of the list. It put up a good, relatable effort with a "We Should All Be Feminists" T-shirt, but ultimately fell short when the shirt came with an aspirational 0 price tag.

2/

Prada took a nosedive, falling from the 81 spot in 2016 to 94 in 2017.

Prada. Cathal McNaughton/Reuters

Prada, which is in the midst of a rebranding effort, also seems to be out of touch with its clients. In June, Prada caught heat for selling a 4 paper clip.

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3/

Burberry declined by three spots this year, ranking at 86. In 2016, it ranked 83.

Burberry. Alessia Pierdomenico/Reuters

Known for its sartorial check print, Burberry failed to stack up against competitors this year.

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5/

This year, Cartier ranked 65. This was a decrease, as it was in the 62 spot last year.

Cartier. Christopher Gregory/Getty Images

Cartier celebrated 100 years of business this fall. The jewelry brand has solidified its long withstanding reputation and relevance through the Love bracelet.

6/

Compared to its ranking of 52 in 2016, Gucci improved in the rankings at 51.

Gucci. Bobby Yip/Reuters

In addition to Gucci's typical high-fashion offerings, its now-iconic Kingsnake design has been huge this year. The pattern has appeared on the brand's sneakers, wallets, and jackets. Inspired by Gucci, beauty gurus even took to creating reptilian brows with makeup.

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7/

Hermès jumped two spots from last year's ranking into the 32 spot.

Hermès. Philippe Wojazer/Reuters

Hermès has been the top-growing luxury brand for the last two years because of its brand consistency through timeless classics like the Birkin bag, according to Business of Fashion.

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